Head of Marketing

The Head of Marketing will lead the strategic marketing function for Adecco Australia, ensuring strong brand positioning, market insights, and engagement with key external stakeholders. This role will be responsible for leveraging analytics to assess market and recruitment trends, optimizing the candidate and client funnel from online applications, and managing brand growth across multiple channels. The ideal candidate will be data-driven with a strong understanding of digital marketing analytics, customer experience strategies, and brand positioning. Additionally, they will drive events that engage senior HR professionals, procurement leaders, and CEOs, strengthening client relationships and market influence.

Our Values
•    We bring energy to our mission, care about what we do and take pride in our work every day. Lives our Purpose every day. Brings enthusiasm, positivity and care to work and celebrate success
•    We are stronger when we harness our collective strengths to solve challenges together. Proactively fosters team spirit by working together (within and across teams) to achieve company goals. Communicates transparently and honestly with positive intent.
•    We embrace different types of thinking and value everyone’s differences to get the best for all. Fosters an environment where people feel safe, valued, respected and where everyone can be their true selves. Embraces diversity of thought to achieve great outcomes
•    We take bold actions, own our decisions and challenge the status quo to drive innovation. Learns, innovates and positively challenges the status quo for the benefit of the company Is bold and takes accountability for our actions.
•    We put our clients and candidates at the heart of all we do because we win when they succeed. Fosters trust by deeply listening to understand customer needs and keeping our commitments. Works in partnership with clients and candidates to create value for them.

Key Responsibilities
•    Monitor and analyze recruitment market trends, industry benchmarks, and business performance data to provide actionable insights.
•    Track and optimize online application funnels to enhance lead generation and conversion rates.
•    Develop data-driven strategies to improve candidate and client engagement.
•    Provide regular reports and insights to executive leadership to drive decision-making.
•    Develop and implement a comprehensive marketing strategy to strengthen the company's brand in the recruitment industry.
•    Ensure consistent brand messaging across all digital and traditional channels.
•    Oversee content strategy, public relations, and thought leadership initiatives.
•    Enhance the business's online presence, including website optimization, SEO, and social media strategy.
•    Plan and execute high-impact events to engage senior HR professionals, procurement leaders, and CEOs, enhancing brand credibility and business opportunities.
•    Foster strategic partnerships and sponsorship opportunities to enhance brand positioning.
•    Ensure the voice of the client is incorporated into business strategies by gathering and analyzing client feedback.
•    Develop initiatives to enhance client retention, satisfaction, and advocacy, including testimonial programs and case studies.
•    Lead and develop a high-performing marketing team to execute strategic objectives.
•    Manage marketing budgets, ensuring effective allocation of resources to maximize ROI.
•    Collaborate with internal stakeholders, including sales, operations, and executive leadership, to align marketing efforts with business goals.
•    Evaluate and implement marketing technologies to enhance automation and efficiency.

Key Outcomes
•    Growth in brand awareness and market positioning over 12 months.
•    Increase in client engagement and retention rates.
•    Improvement in online application conversion rates and Pardot leads.
•    Increase in number of and attendance at high-impact events.
•    Increase in positive client feedback and testimonials.
•    100% compliance with all The Adecco Group Policies and Procedures
•    Ensure 100% completion of local and global Mandatory Training.

Job Requirement
•    Bachelor of Marketing, Business Administration, Communications, or a related field.
•    A Master’s degree in Marketing or Business (MBA) is preferred but not required. 
•    Proven experience in a senior marketing role, ideally within recruitment, HR services, or professional services industries.
•    Strong background in digital marketing, data analysis, and brand management.
•    Demonstrated success in organizing high-profile corporate events and stakeholder engagement initiatives.
•    Experience in customer experience and retention strategies.
•    Prior leadership experience managing marketing teams and budgets
•    Strong analytical mindset with expertise in data-driven marketing strategies and campaign optimization.
•    Proficiency in marketing analytics tools, CRM platforms, and digital marketing technologies.
•    Excellent communication and stakeholder management skills.
•    Ability to develop and execute multi-channel marketing strategies.
•    Strong project management skills with the ability to prioritize and meet deadline
•    Strategic thinker with a proactive approach to problem-solving.
•    Results-driven with a focus on continuous improvement.
•    Highly collaborative, able to work across departments and influence senior leadership.
•    Strong leadership qualities with a passion for developing high-performing teams.
•    Customer-centric mindset, ensuring marketing strategies align with client needs and expectations.
•    Occasional Travel – Up to 20%

On Offer
We empower our people to carve their own career paths their way. After all, it's only natural that a people-focused organisation should be focused on its own people too. We will offer all the training, tools, motivation, and inspiration you need to achieve exactly what you want from your career. If you can make an impact, we'll provide the career development opportunities you need to achieve your potential and thrive. 
The Adecco Group is an equal opportunity employer. As part of our commitment to creating a diverse and inclusive workplace, Aboriginal and Torres Strait Islander people are encouraged to apply.
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